Lead GooRoo Privacy Policy

Last Updated: May 4, 2026

Lead GooRoo respects privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable privacy and data protection laws.

This Privacy Policy explains how Lead GooRoo collects, uses, discloses, stores, and protects information when individuals visit our website, communicate with us, purchase or use our services, or interact with websites where Lead GooRoo services are lawfully enabled by our business clients.

This Privacy Policy is intended to support transparency under applicable privacy frameworks, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, the General Data Protection Regulation, the UK General Data Protection Regulation, and other applicable privacy laws. This policy should be reviewed by qualified legal counsel before publication.

1. Who We Are

Lead GooRoo provides business lead intelligence, website visitor insight, and related data services to business clients.

Our services are designed to help businesses better understand interest and engagement on their own websites and authorized digital properties. Lead GooRoo may use website pixels, tags, scripts, cookies, log data, data enrichment providers, analytics tools, cloud systems, CRM destinations, and related technology to help convert eligible website activity into usable business lead intelligence.

For questions about this Privacy Policy or privacy-related requests, contact us at:

Lead GooRoo Privacy Contact
Email:  Customerservice@leadgooroo.com
 

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected or processed by Lead GooRoo through:

• The Lead GooRoo website.

• Lead GooRoo inquiry forms, checkout pages, onboarding forms, and contact forms.

• Client account setup, billing, support, and service delivery.

• Website pixels, tags, scripts, cookies, or similar technologies used to provide Lead GooRoo services.

• Lead intelligence, matching, enrichment, analytics, reporting, and delivery workflows.

• Communications with prospects, clients, vendors, partners, and website visitors.

This Privacy Policy does not replace the privacy policy of any Lead GooRoo client. When Lead GooRoo provides services for a client website, that client is responsible for maintaining its own privacy notices, cookie disclosures, consent mechanisms, and legal compliance controls for its website visitors.

3. Our Role: Controller, Processor, or Service Provider

Depending on the context, Lead GooRoo may act in different privacy roles.

When You Visit Lead GooRoo’s Own Website

When you visit Lead GooRoo’s website, submit a form, contact us, purchase services, or interact with Lead GooRoo directly, Lead GooRoo may act as the business or controller responsible for the personal information collected through those direct interactions.

When Lead GooRoo Provides Services to a Client

When Lead GooRoo processes information on behalf of a business client through that client’s website, CRM, lead destination, or authorized digital property, Lead GooRoo may act as a service provider, processor, contractor, or similar role, depending on the applicable law and written agreement.

In that case, the client is generally responsible for deciding whether and how Lead GooRoo is used on the client’s website, what notices are provided to visitors, what consents are obtained, and how delivered lead output is used.

4. Information We May Collect

The categories of information Lead GooRoo may collect or process depend on how you interact with us and how our services are configured.

A. Information You Provide Directly

We may collect information you provide directly, including:

• Name.

• Business name.

• Job title.

• Email address.

• Phone number.

• Mailing address.

• Billing contact information.

• Payment-related information handled through payment processors.

• Website URL.

• CRM or lead destination details.

• Support requests, messages, and communications.

• Onboarding information and account setup details.

B. Website and Device Information

When you visit the Lead GooRoo website or a website where Lead GooRoo services are enabled, we or our service providers may collect technical and interaction information, including:

• IP address or IP-related signals.

• Device type.

• Browser type.

• Operating system.

• Referring URL.

• Pages viewed.

• Dates and times of visits.

• Click activity.

• Session activity.

• General location derived from IP address or similar signals.

• Cookie identifiers, pixel identifiers, tag activity, or similar online identifiers.

• Traffic source and campaign-related parameters.

C. Lead Intelligence and Enrichment Information

As part of providing Lead GooRoo services, we may process or receive information from data, identity, analytics, enrichment, matching, or lead intelligence providers. This may include:

• Business contact information.

• Business name.

• Professional role or title.

• Business email address.

• Business phone number.

• Company address.

• Website or domain information.

• Business category or industry.

• Firmographic information.

• Inferred business interest based on website activity.

• Account-level or company-level information.

• Matched lead records made available through service workflows.

Lead GooRoo does not guarantee that every website visitor will be identified, matched, enriched, or converted into a usable lead record.

D. Billing and Transaction Information

We may collect or process billing and account information, including:

• Client name.

• Billing contact.

• Payment method details handled by payment processors.

• Transaction records.

• Subscription status.

• Usage-based lead billing records.

• Invoices, receipts, credits, and payment history.

Lead GooRoo does not intentionally store full payment card numbers when payments are processed by third-party payment processors.

E. Communications and Support Information

We may collect information related to communications, including:

• Emails, calls, form submissions, support tickets, and messages.

• Account notes.

• Service requests.

• Technical setup information.

• CRM or delivery destination instructions.

• Client approvals and launch confirmations.

5. Sensitive Personal Information

Lead GooRoo is not designed to collect or process sensitive personal information for sensitive eligibility decisions.

Clients may not use Lead GooRoo output for credit, insurance, employment, housing, healthcare eligibility, education admission, government benefit eligibility, or other sensitive eligibility determinations.

Lead GooRoo does not knowingly request sensitive personal information such as Social Security numbers, financial account passwords, government identification numbers, precise health information, biometric data, race or ethnicity, religious beliefs, union membership, sexual orientation, or sensitive personal characteristics for purposes of providing standard lead intelligence services.

If sensitive information is submitted to us unintentionally, we may delete, restrict, or handle it as appropriate under applicable law.

6. How We Use Information

Lead GooRoo may use information for the following business and commercial purposes:

• To provide Lead GooRoo services.

• To open, configure, support, and administer client accounts.

• To activate, test, monitor, and maintain pixels, tags, scripts, and lead intelligence workflows.

• To process website engagement signals.

• To match, enrich, analyze, and deliver available lead intelligence.

• To deliver leads to CRM systems, secure file locations, spreadsheets, cloud folders, APIs, dashboards, or other approved destinations.

• To process billing, usage charges, payments, credits, and account records.

• To communicate with prospects, clients, vendors, and service providers.

• To respond to inquiries, support requests, and privacy requests.

• To improve our website, services, systems, operations, and user experience.

• To detect, prevent, investigate, or respond to fraud, abuse, misuse, technical issues, security incidents, or unlawful activity.

• To enforce contracts, terms, policies, and legal rights.

• To comply with legal, regulatory, tax, accounting, reporting, and compliance obligations.

• To conduct internal analytics, auditing, quality control, and business operations.

• To market Lead GooRoo services to business prospects, where permitted by law.

7. Legal Bases for Processing Under GDPR and UK GDPR

Where GDPR, UK GDPR, or similar laws apply, Lead GooRoo may rely on one or more legal bases to process personal information, including:

Contract

We may process information when necessary to provide services, administer accounts, process orders, support clients, or fulfill contractual obligations.

Legitimate Interests

We may process information for legitimate business interests, including service delivery, website analytics, business lead intelligence, security, fraud prevention, client support, product improvement, business communications, and responsible marketing, where those interests are not overridden by applicable individual rights and interests.

Consent

We may rely on consent where required, such as for certain cookies, tracking technologies, marketing communications, or other processing activities that require opt-in consent under applicable law.

Legal Obligation

We may process information when necessary to comply with legal, tax, accounting, regulatory, consumer protection, privacy, or law enforcement obligations.

Protection of Rights

We may process information when necessary to protect the rights, safety, property, security, or legal interests of Lead GooRoo, our clients, users, vendors, or others.

8. Cookies, Pixels, Tags, and Similar Technologies

Lead GooRoo and our service providers may use cookies, pixels, tags, scripts, log files, local storage, analytics tools, and similar technologies to operate our website and provide our services.

These technologies may help us:

• Recognize website activity.

• Measure website traffic and engagement.

• Understand pages visited and actions taken.

• Support lead intelligence and matching workflows.

• Improve website functionality and performance.

• Support analytics, security, and fraud prevention.

• Deliver or measure marketing and business communications.

Some cookies or tracking technologies may be controlled by third-party providers. Your browser or device settings may allow you to block, delete, or restrict cookies. If you disable certain technologies, some website or service features may not function properly.

Where required by law, Lead GooRoo or its clients may provide cookie notices, consent banners, opt-out tools, or similar mechanisms.

9. How We Disclose Information

Lead GooRoo may disclose information to the following categories of recipients:

Service Providers, Processors, and Contractors

We may share information with vendors that help us provide, operate, secure, improve, support, bill, or administer our services. These may include hosting providers, cloud storage providers, data processors, analytics providers, enrichment providers, identity or matching providers, CRM tools, payment processors, technical support providers, email providers, and professional service providers.

Business Clients

When Lead GooRoo provides services to a client, we may deliver lead intelligence, matched records, reports, files, or related output to that client or to the destination approved by that client.

Payment and Billing Providers

We may share billing and transaction information with payment processors, subscription systems, invoicing tools, banks, or financial service providers as necessary to process payments and manage accounts.

Legal, Compliance, and Safety Recipients

We may disclose information when we believe disclosure is necessary to comply with law, respond to legal process, protect rights, investigate misconduct, enforce terms, prevent fraud, protect safety, or respond to government, regulatory, or law enforcement requests.

Business Transfers

We may disclose or transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, due diligence process, or similar business transaction.

With Consent or Direction

We may disclose information when you or a client directs us to do so or when consent has been provided where required.

10. Sale, Sharing, and Targeted Advertising Disclosures

Some privacy laws define “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” broadly.

Lead GooRoo does not sell personal information for money in the ordinary sense of selling a list to unrelated third parties for their independent use.

However, depending on how certain pixels, cookies, analytics tools, advertising tools, identity providers, enrichment providers, or lead intelligence workflows are configured, some disclosures or processing activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws.

Where required, Lead GooRoo will provide a method to opt out of activities considered a sale, sharing, targeted advertising, or cross-context behavioral advertising.

For Lead GooRoo client websites, the client is responsible for providing any required notice, consent, and opt-out mechanism related to the client’s use of Lead GooRoo services on that client’s website.

11. California Privacy Notice

This section applies to California residents and is intended to supplement the rest of this Privacy Policy.

Categories of Personal Information We May Collect

In the past 12 months, Lead GooRoo may have collected the following categories of personal information:

Identifiers

Name, email address, phone number, IP address, online identifiers, business contact details

Account setup, service delivery, lead intelligence, billing, support, communications

Customer records information

Billing contact, business contact, payment-related records

Billing, account administration, support, compliance

Commercial information

Services purchased, usage records, billing history, subscription status

Billing, account management, service delivery, reporting

Internet or electronic network activity

Website visits, pages viewed, timestamps, referral source, device/browser data, pixel activity

Analytics, service delivery, lead intelligence, security, product improvement

Geolocation information

General location inferred from IP address or similar signals

Analytics, lead intelligence, fraud prevention, service functionality

Professional or employment-related information

Business title, company, role, business contact information

Business lead intelligence, communications, client support

Inferences

Inferred business interest, account-level interest, engagement patterns

Lead intelligence, campaign optimization, business insights

Sensitive personal information

Not intentionally collected for standard services

Lead GooRoo is not designed for sensitive personal information processing

Sources of Personal Information

We may collect personal information from:

• You directly.

• Lead GooRoo clients.

• Client websites where Lead GooRoo services are enabled.

• Website pixels, tags, cookies, and analytics tools.

• Data, identity, enrichment, analytics, and lead intelligence providers.

• CRM, cloud, payment, and technical service providers.

• Publicly available sources.

• Business communications and support interactions.

Business or Commercial Purposes

We may use personal information for the purposes described in Section 6 of this Privacy Policy, including service delivery, lead intelligence, billing, account support, communications, analytics, security, compliance, and business operations.

Categories of Personal Information Disclosed

We may disclose the categories listed above to service providers, processors, contractors, clients, payment providers, professional advisors, legal authorities, and business transaction recipients as described in this Privacy Policy.

California Privacy Rights

Subject to applicable exceptions, California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share.

• Access personal information collected about them.

• Request deletion of personal information.

• Request correction of inaccurate personal information.

• Opt out of sale or sharing of personal information.

• Limit the use or disclosure of sensitive personal information, where applicable.

• Not be discriminated against for exercising privacy rights.

To exercise California privacy rights, contact us at:

Email: Customerservice@leadgooroo.com
 

We may need to verify your identity before responding to a request. Authorized agents may submit requests where permitted by law, subject to verification and proof of authority.

12. Privacy Rights for EU, EEA, UK, and Similar Jurisdictions

Depending on your location and applicable law, you may have the right to:

• Access your personal information.

• Correct inaccurate or incomplete personal information.

• Request deletion of personal information.

• Restrict certain processing.

• Object to processing based on legitimate interests.

• Object to direct marketing.

• Request data portability.

• Withdraw consent where processing is based on consent.

• Lodge a complaint with a data protection authority.

To exercise these rights, contact us using the information in this Privacy Policy.

If Lead GooRoo is processing information on behalf of a client, we may refer your request to the relevant client or assist the client as required by applicable law and contract.

13. Opt-Out Choices

Depending on applicable law and how you interact with Lead GooRoo, you may have choices regarding:

• Marketing emails.

• Cookies and tracking technologies.

• Sale or sharing of personal information.

• Targeted advertising or cross-context behavioral advertising.

• Certain analytics or lead intelligence activities.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us.

You may be able to manage cookies through your browser settings, device settings, website cookie banners, or other opt-out tools made available by Lead GooRoo or a Lead GooRoo client.

If you are interacting with a client website where Lead GooRoo services are enabled, please also review that client’s privacy policy and opt-out tools.

14. Data Retention

Lead GooRoo retains personal information for as long as reasonably necessary to provide services, administer accounts, support clients, comply with legal obligations, resolve disputes, enforce agreements, maintain security, prevent fraud, conduct audits, and support business operations.

Retention periods may vary depending on the type of information, the purpose of processing, service configuration, contractual requirements, billing needs, legal obligations, operational requirements, and whether the information relates to a client account, website visitor, lead record, support request, or business transaction.

When information is no longer needed, Lead GooRoo may delete, anonymize, aggregate, archive, or restrict the information in accordance with applicable law and operational needs.

15. Data Security

Lead GooRoo uses commercially reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No system, platform, website, internet transmission, cloud service, or storage method can be guaranteed to be completely secure. Clients and users are responsible for protecting their own systems, credentials, CRM access, delivery destinations, and downloaded files.

16. International Data Transfers

Lead GooRoo may process, store, or transfer information in the United States and other jurisdictions where Lead GooRoo, our vendors, service providers, or clients operate.

If personal information is transferred from the EU, EEA, UK, Switzerland, or other jurisdictions with cross-border transfer requirements, Lead GooRoo will use appropriate transfer mechanisms where required, such as contractual safeguards, standard contractual clauses, data processing agreements, vendor safeguards, or other lawful transfer methods.

17. Children’s Privacy

Lead GooRoo is a business service and is not directed to children. We do not knowingly collect personal information from children under 13, or under a higher age where applicable law provides additional protection.

If we learn that we have collected personal information from a child without required consent, we will take appropriate steps to delete or restrict that information.

18. Do Not Track and Global Privacy Signals

Some browsers or devices may transmit “Do Not Track” or global privacy control signals. Where required by applicable law and technically feasible, Lead GooRoo will honor recognized opt-out preference signals for activities that are subject to such requirements.

Because there is not always a consistent industry standard for every signal, Lead GooRoo may respond to signals as required by applicable law and based on available technical capabilities.

19. Client Responsibilities

Lead GooRoo clients are responsible for their own privacy compliance when using Lead GooRoo services on their websites or digital properties.

Clients must maintain appropriate privacy policies, notices at collection, cookie disclosures, consent mechanisms, opt-out tools, data processing agreements, and internal compliance controls as required by applicable law.

Clients are also responsible for ensuring that their use of delivered lead output complies with applicable advertising, privacy, consumer protection, anti-spam, telemarketing, data security, and industry-specific laws.

20. Third-Party Websites and Services

The Lead GooRoo website or services may link to or interact with third-party websites, platforms, CRMs, payment processors, cloud providers, analytics tools, or other systems.

Lead GooRoo is not responsible for the privacy practices, security, content, policies, or operations of third-party services. You should review the privacy policies of any third-party websites or services you use.

21. Changes to This Privacy Policy

Lead GooRoo may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, vendor relationships, data practices, or business operations.

When we update this Privacy Policy, we will revise the “Last Updated” date. If changes are material, we may provide additional notice where required by law.

Your continued use of the Lead GooRoo website or services after an updated Privacy Policy is posted means the updated policy applies going forward.

22. Contact Us

For privacy questions, requests, or concerns, contact Lead GooRoo at:

Lead GooRoo Privacy Contact
Email: Customerservice@leadgooroo.com