Lead Goo Roo Privacy Policy

Last Updated: July 28, 2026

Lead Goo Roo, LLC ("Lead Goo Roo," "we," "us," or "our") respects privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable privacy and data-protection laws.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when individuals visit our website, communicate with us, purchase or use our services, or interact with websites where Lead Goo Roo services are lawfully enabled by our business clients.

1. Who We Are

Lead Goo Roo provides business lead intelligence, website-visitor insight, and related data services to business clients. Our services help businesses understand interest and engagement on their own websites and authorized digital properties.

Lead Goo Roo Privacy Contact: For privacy questions or requests, contact:

customerservice@leadgooroo.com

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected or processed by Lead Goo Roo through:

·        The Lead Goo Roo website and our inquiry, checkout, onboarding, and contact forms.

·        Client account setup, billing, support, service delivery, and approved communications.

·        Website pixels, tags, scripts, cookies, log data, and similar technologies used in an authorized Lead Goo Roo workflow.

·        Lead intelligence, matching, enrichment, analytics, reporting, and delivery workflows.

·        Communications with prospects, clients, vendors, partners, and website visitors.

This Privacy Policy does not replace a client’s privacy policy. A client remains responsible for the privacy notices, consent mechanisms, cookie disclosures, and other compliance controls on its own website or digital property.

3. Our Role: Controller, Processor, or Service Provider

When you interact directly with Lead Goo Roo

When you visit our website, submit a form, contact us, purchase services, or otherwise interact with Lead Goo Roo directly, we may act as the business or controller responsible for the personal information collected through that direct interaction.

When Lead Goo Roo provides services to a client

When we process information on behalf of a business client through that client’s website, CRM, lead destination, or authorized digital property, we may act as a service provider, processor, contractor, or similar role, depending on applicable law and the written agreement.

Lead Goo Roo’s privacy obligations apply to the information and service workflows under our control. Each client controls its own website and is responsible for its own privacy notice, consent-management posture, cookie disclosures, tag deployment, and legal compliance decisions. This includes determining whether its website requires prior consent before third-party tags may operate, whether tags must be limited or prevented in response to an opt-out request or Global Privacy Control signal, and how the client will use lead output after delivery.

4. Information We May Collect or Process

The categories of information we may collect or process depend on how you interact with us and how our services are configured. They may include:

Information you provide directly

·        Name, business name, job title, business email address, phone number, mailing address, and other contact information.

·        Account, onboarding, billing, payment-processor, website URL, CRM-destination, support, and communications information.

Website and device information

·        IP address or IP-related signals; device, browser, operating-system, and referring-URL information.

·        Pages viewed, dates and times of visits, click or session activity, traffic source, campaign parameters, and general location derived from IP-related signals.

·        Cookie identifiers, pixel identifiers, tag activity, log data, and similar online identifiers.

Lead intelligence and service-workflow information

·        Business, professional, household, or contact information made available through approved service workflows, public sources, or approved data and identity infrastructure.

·        Business or company information, professional role, business contact information, company address, website or domain information, industry or firmographic information, and inferred interest or engagement information.

·        Matched lead records, service-delivery records, and client-approved destination information.

Billing, support, and communications information

We may process client billing contacts, subscription and usage records, invoices, payment history, support requests, service instructions, technical setup details, approvals, and communications. We do not intentionally store full payment-card numbers when payments are processed by third-party payment processors.

5. Sensitive Personal Information and Restricted Uses

Lead Goo Roo is not designed to collect or process sensitive personal information for sensitive eligibility decisions. Clients may not use Lead Goo Roo output for credit, insurance, employment, housing, healthcare eligibility, education admission, government-benefit eligibility, or other sensitive eligibility determinations.

We do not request Social Security numbers, financial-account passwords, government-identification numbers, precise health information, biometric data, or similar sensitive information for standard lead-intelligence services. If sensitive information is submitted unintentionally, we may delete, restrict, or otherwise handle it as appropriate under applicable law.

6. How We Use Information

·        Provide, configure, test, support, administer, monitor, and maintain Lead Goo Roo services and client accounts.

·        Process authorized website-engagement signals; match, enrich, analyze, and deliver available lead intelligence.

·        Use automated tools to assess website engagement and generate lead-intelligence output; we do not use those tools to make decisions that 

                   produce legal or similarly significant effects about individuals.

·        Deliver information to approved CRM systems, secure file locations, spreadsheets, cloud folders, APIs, dashboards, or other approved destinations.

·        Process billing, usage charges, payments, credits, invoices, and account records.

·        Respond to inquiries, support requests, privacy requests, and other communications.

·        Improve our website, services, systems, operations, quality control, and user experience.

·        Detect, prevent, investigate, or respond to fraud, misuse, security incidents, technical issues, or unlawful activity.

·        Comply with contractual, legal, tax, accounting, regulatory, and compliance obligations.

7. Legal Bases for Processing in the EU, EEA, and UK

Where the GDPR, UK GDPR, or a similar law applies, Lead Goo Roo may rely on one or more lawful bases for processing personal information, including:

·        Performance of a contract or steps taken at your request before entering into a contract.

·        Legitimate interests, such as providing and improving services, securing systems, preventing fraud, supporting client relationships, and conducting 

                   responsible business operations, where those interests are not overridden by applicable individual rights.

·        Consent, where consent is required for particular cookies, tracking technologies, marketing communications, or other processing activities.

·        Compliance with legal obligations or protection of the rights, safety, property, security, or legal interests of Lead Goo Roo, our clients, users,   

         vendors,  or others.

8. Cookies, Pixels, Tags, and Similar Technologies

Lead Goo Roo and approved service providers may use cookies, pixels, tags, scripts, log files, local storage, analytics tools, and similar technologies to operate our website and provide authorized services. These technologies may recognize website activity, measure traffic and engagement, support matching workflows, improve functionality, and support security and fraud prevention.

Opt-out controls and client website configuration

There are two distinct privacy-control layers in a Lead Goo Roo deployment.

Lead Goo Roo privacy requests.

Lead Goo Roo uses approved identity and data infrastructure that maintains applicable consumer privacy-rights and opt-out processes. When we receive a privacy request relating to information processed through our service workflow, we will evaluate and route the request through the applicable privacy-rights process, including the relevant provider process where appropriate. Limited information may be retained solely to maintain an opt-out or suppression record, comply with law, protect security, or as otherwise permitted by law.

Client website controls.

The client controls the website on which Lead Goo Roo services are enabled. The client is responsible for implementing the privacy posture it chooses or is required to maintain, including privacy notices, consent-management tools, cookie banners, tag-gating rules, and opt-out or Global Privacy Control checks. If a client’s policy or applicable law requires prior consent before a third-party tag may operate, the client must configure its website so the tag does not fire unless that consent has been obtained.

9. Privacy and Security Safeguards

Lead Goo Roo uses approved, vetted infrastructure providers to support the secure and responsible delivery of its services.

The infrastructure supporting Lead Goo Roo services is maintained through approved providers who represent technology environments that are subject to independently assessed security and privacy controls, including SOC 2 Type II controls, consumer-privacy and choice processes designed to support applicable California Consumer Privacy Act (CCPA) requirements, and recognized industry self-regulatory standards. These safeguards are designed to support privacy-sensitive and regulated environments, including HIPAA- and HITRUST-aligned environments, while supporting data protection, security, responsible use, and compliance obligations relevant to our services.

Lead Goo Roo periodically evaluates the suitability of approved providers and applies reasonable administrative, technical, and organizational safeguards to the service workflows under its control. Clients receive only the service output authorized under their agreement.

10. How We Disclose Information

We may disclose information to the following categories of recipients, as appropriate to provide and operate our services:

·        Service providers, processors, contractors, cloud and hosting providers, payment processors, analytics providers, technical support providers, and professional advisors.

·        Business clients and the CRM, secure file, API, cloud-storage, or other delivery destination authorized by a client.

·        Approved data, identity, matching, enrichment, measurement, or security providers supporting an authorized workflow.

·        Government, legal, regulatory, law-enforcement, safety, fraud-prevention, or compliance recipients when required or permitted by law.

·        Parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.

We may also disclose information with your direction, a client’s direction, or where consent is provided or otherwise required by law.

11. Sale, Sharing, Targeted Advertising, and Global Privacy Control

Some privacy laws define “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” broadly. Lead Goo Roo does not sell personal information for money in the ordinary sense of selling a list to unrelated third parties for their independent use. Depending on the configuration of certain identity, measurement, advertising, or lead-intelligence workflows, however, some processing may be classified differently under applicable law.

Where applicable law requires recognition of an opt-out preference signal, such as Global Privacy Control, Lead Goo Roo will treat that signal as a valid request to opt out of applicable sale, sharing, or targeted-advertising processing under Lead Goo Roo’s control.

To submit an opt-out request or exercise Your Privacy Choices, email customerservice@leadgooroo.com with “Your Privacy Choices” in the subject line. We may request limited information needed to identify the information associated with the request.

On a client website, the client is responsible for implementing the consent, tag-management, and preference-signal controls that apply to the client’s own website and compliance posture.

12. Privacy Rights and How to Exercise Them

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of personal information; to opt out of certain processing; to object to direct marketing; to restrict certain processing; to request portability; or to withdraw consent where consent is the basis for processing.

To submit a privacy request, email customerservice@leadgooroo.com with “Privacy Request” in the subject line and describe your request. We may ask for information reasonably necessary to verify your identity and locate the relevant information. An authorized agent may submit a request where permitted by law, subject to verification of authority and identity as applicable.

If Lead Goo Roo processes information on behalf of a client, we may direct the request to the relevant client or coordinate with that client as appropriate. We will not discriminate against an individual for exercising applicable privacy rights.

Where applicable, you may also have the right to lodge a complaint with the competent data-protection authority.

If we deny a request and applicable law provides a right to appeal, you may appeal by emailing customerservice@leadgooroo.com with “Privacy Request Appeal” in the subject line.

13. California Privacy Notice

This section supplements the rest of this Privacy Policy for California residents. In the preceding 12 months, Lead Goo Roo may have collected or processed the following categories of personal information, depending on the interaction and service configuration: identifiers; customer-record information; commercial information; internet or electronic network activity; general geolocation information; professional or employment-related information; and inferences based on business or website engagement.

We may collect this information from you, our clients, client websites where authorized services are enabled, cookies and similar technologies, approved identity or enrichment providers, CRM and technical service providers, publicly available sources, and business communications. We use and disclose it for the business and commercial purposes described in this Policy, including service delivery, lead intelligence, billing, support, security, compliance, and operations.

California residents may have the right to know, access, correct, delete, opt out of sale or sharing, limit use or disclosure of sensitive personal information where applicable, and not be discriminated against for exercising these rights. Submit requests using the methods in Sections 11 and 12.

14. Retention, Security, International Transfers, and Children

Retention

We retain information for as long as reasonably necessary to provide services, administer accounts, comply with legal obligations, resolve disputes, enforce agreements, maintain security, prevent fraud, support audits, and operate our business. When information is no longer needed, we may delete, anonymize, aggregate, archive, restrict, or retain limited suppression information as permitted by law.

Security

Lead Goo Roo uses commercially reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No system, website, cloud service, internet transmission, or storage method can be guaranteed completely secure. Clients and users are responsible for protecting their own systems, credentials, CRM access, delivery destinations, and downloaded files.

International transfers

We may process, store, or transfer information in the United States and other jurisdictions where we, our providers, or our clients operate. Where cross-border transfer requirements apply, we will use appropriate transfer mechanisms or safeguards as required by applicable law.

Children

Lead Goo Roo is a business service and is not directed to children. We do not knowingly collect personal information from children under 13, or under a higher age where applicable law provides additional protection. If we learn that such information has been collected without required consent, we will take appropriate steps to delete or restrict it.

15. Third-Party Services and Changes to This Policy

Our website or services may link to or interact with third-party websites, platforms, CRMs, payment processors, cloud providers, analytics tools, or other systems. We are not responsible for the privacy practices, security, content, policies, or operations of third-party services. You should review their privacy policies separately.

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, vendor relationships, data practices, or business operations. When we update this Policy, we will revise the Last Updated date. If changes are material, we may provide additional notice where required by law.

16. Contact Us

For privacy questions, requests, or concerns, contact:

Lead Goo Roo Privacy Contact
customerservice@leadgooroo.com