Lead GooRoo Client Terms of Service  
May 4, 2026
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1. Purpose

These Lead GooRoo Client Terms of Service describe the public-facing terms under which Lead GooRoo provides website visitor identification, lead intelligence, audience insight, and related data services to business clients.

Lead GooRoo is designed to help businesses better understand interest and activity on their own digital properties by converting eligible website engagement signals into usable business lead intelligence. The service is intended to support lawful marketing, sales follow-up, customer insight, and business development activities.

These Terms apply to any client that purchases, activates, uses, or authorizes the use of Lead GooRoo services, including through an order form, online checkout, written agreement, statement of work, insertion order, onboarding form, or other approved ordering process.

2. Service Description

Lead GooRoo provides a lead intelligence service that may include:

• Placement or facilitation of a website pixel, tag, script, or similar tracking technology on the client’s approved website or landing page.

• Collection of eligible website interaction signals from the client’s owned or authorized digital properties.

• Processing of available visitor or traffic-related data through third-party data, enrichment, identity, analytics, or matching providers.

• Delivery of available matched lead records, account-level insights, audience information, or related output files.

• Basic onboarding, configuration, and launch support associated with activating the service.

Lead GooRoo does not guarantee that every website visitor will be identifiable, matchable, reachable, or commercially useful. Match availability depends on many factors outside Lead GooRoo’s control, including traffic source, visitor device settings, browser restrictions, privacy controls, data availability, third-party platform limitations, and applicable law.

3. Order Terms and Pricing

Unless otherwise stated in a separate written order, Lead GooRoo’s standard pricing is:

• $99 monthly active pixel fee.

• $0.25 per delivered or billable matched lead record.

The monthly active pixel fee covers the active configuration, monitoring, and availability of the Lead GooRoo pixel or similar website signal collection mechanism for the client’s account.

Lead records are billed based on the number of matched records made available, delivered, processed, or otherwise counted under the applicable order terms.

Pricing may vary by client, volume, service level, campaign structure, custom integration, or written agreement. Any pricing exception must be confirmed in writing by Lead GooRoo.

4. Billing Cycle and Payment Terms

The first $99 monthly active pixel fee is charged on the day the client starts service, activates the account, authorizes launch, completes checkout, signs the applicable order, or otherwise approves the start of service, and will be auto debited monthly on the first of each month.

After service begins, the client will be automatically debited on the 26th day of each month for billable leads used, delivered, processed, or made available during the applicable billing period, unless a different billing arrangement is stated in writing.

The client authorizes Lead GooRoo, its billing provider, or its payment processor to charge the client’s approved payment method for recurring monthly fees, usage-based lead charges, applicable taxes, and any other approved charges.

The client is responsible for maintaining an accurate payment method and current billing contact information. Failed, expired, disputed, or declined payments may result in service pause, delayed delivery, account suspension, or termination.

5. Setup, Pixel Placement, and Launch

Lead GooRoo activation generally requires a setup process that may include:

• Collection of client business information.

• Confirmation of the website, landing page, or digital property where the service will be used.

• Pixel, tag, or script generation.

• Coordination with the client, the client’s website administrator, agency, developer, CRM provider, tag manager, or other authorized party.

• Placement or instruction for placement of the pixel, tag, script, or tracking mechanism.

• Testing to confirm basic signal activity.

• Configuration of lead delivery, output files, reporting structure, or other agreed delivery method.

The client is responsible for providing timely access, approvals, website support, contact information, and any technical cooperation required to launch the service. Delays caused by lack of access, incomplete information, website limitations, third-party restrictions, or client-side implementation issues do not waive applicable fees unless Lead GooRoo agrees otherwise in writing.

Lead GooRoo may assist with setup, but the client remains responsible for approving placement of any tag, pixel, script, or tracking technology on its own website or digital property.

6. Client Responsibilities

The client agrees to:

• Use Lead GooRoo only for lawful business purposes.

• Ensure that it owns, controls, or is authorized to use the website or digital property where the Lead GooRoo service is activated.

• Provide accurate onboarding, billing, business, and technical information.

• Maintain appropriate privacy notices, cookie disclosures, consent mechanisms, and opt-out options as required by applicable law.

• Review and approve the use of website pixels, tags, scripts, cookies, tracking technologies, analytics tools, and data processing methods on its website.

• Use delivered leads and data responsibly and in accordance with applicable privacy, advertising, consumer protection, anti-spam, telemarketing, data security, and industry-specific laws.

• Maintain appropriate safeguards for any files, records, reports, or data delivered by Lead GooRoo.

• Promptly notify Lead GooRoo of any suspected unauthorized access, misuse, compliance issue, security concern, or requested account change.

The client is responsible for its own marketing practices, outreach decisions, sales processes, CRM usage, campaign execution, and compliance obligations.

7. Privacy, Consent, and Legal Compliance

Lead GooRoo is intended to support first-party business intelligence for clients using their own websites and authorized digital properties. The client is responsible for determining whether and how Lead GooRoo may be used within the client’s specific legal, regulatory, privacy, and industry environment.

The client represents and warrants that it will maintain appropriate public-facing privacy disclosures, cookie notices, consent banners, terms, and other required notices related to website analytics, tracking technologies, lead generation, advertising, marketing, and data use.

Depending on the client’s location, customer base, industry, and data practices, applicable laws may include federal, state, local, or international privacy and data protection laws, including but not limited to consumer privacy, electronic communications, telemarketing, advertising, and anti-spam requirements.

Lead GooRoo does not provide legal advice. Clients should consult their own legal counsel regarding privacy policy language, consent requirements, cookie practices, data usage, outreach rules, and industry-specific obligations.

8. No Guarantee of Match, Volume, Accuracy, or Outcome

Lead GooRoo does not guarantee:

• A specific number of matched leads.

• Identification of every visitor.

• Accuracy, completeness, freshness, or commercial value of every record.

• That a record represents a specific individual decision-maker.

• That any delivered lead will convert, respond, purchase, schedule, or engage.

• That use of the service will produce any particular revenue, sales, appointment, campaign, or business result.

Lead intelligence is based on available data, third-party matching processes, technical signals, data enrichment methods, and other sources that may change over time. Some records may be incomplete, outdated, duplicated, unavailable, or otherwise unsuitable for a client’s intended use.

The client is responsible for reviewing and validating lead output before using it in marketing, sales, CRM, reporting, or business decision-making.

9. Output and Delivery

Lead GooRoo may deliver output through one or more approved methods, including CSV files, spreadsheets, secure file transfer, cloud folder delivery, CRM delivery, dashboard access, email-supported delivery, or another agreed delivery mechanism.

Delivery format, frequency, and destination may depend on the client’s account setup, technical environment, third-party platform availability, billing status, and service level.

The client is responsible for providing accurate delivery instructions and maintaining access to any systems, folders, accounts, CRMs, or other destinations used to receive Lead GooRoo output.

Lead GooRoo is not responsible for delays or failed delivery caused by inaccurate credentials, unavailable client systems, third-party outages, CRM limitations, file size restrictions, security blocks, expired permissions, or client-side technical issues.

10. Permitted Uses

Subject to these Terms and applicable law, the client may use Lead GooRoo output for legitimate business purposes, including:

• Sales prospecting.

• Marketing follow-up.

• Customer relationship management.

• Audience analysis.

• Campaign optimization.

• Business development.

• Internal reporting.

• Measurement of website interest or engagement.

• Prioritization of outreach based on website activity or inferred business interest.

The client must use the service in a responsible, professional, non-deceptive, and lawful manner.

11. Prohibited Uses

The client may not use Lead GooRoo or any delivered output to:

• Violate any applicable law, regulation, platform policy, or contractual obligation.

• Engage in unlawful discrimination, harassment, intimidation, deception, or abusive practices.

• Sell, resell, license, transfer, publish, or distribute Lead GooRoo output to unauthorized third parties without written permission.

• Use the service for sensitive eligibility decisions, including credit, insurance, housing, employment, healthcare, education admission, or similar regulated decisions.

• Attempt to reverse engineer, decompile, copy, scrape, reproduce, or recreate Lead GooRoo’s platform, processes, vendor methods, data workflows, enrichment logic, or technical systems.

• Use data in a way that would be considered unlawful surveillance, stalking, harassment, or invasive monitoring.

• Upload, process, or request data that the client is not legally permitted to use.

• Circumvent consent, privacy, opt-out, suppression, or legal compliance requirements.

• Use the service for spam, phishing, fraud, malware, deceptive lead generation, or unlawful telemarketing.

Lead GooRoo may suspend or terminate service if it reasonably believes the client is using the service in a prohibited, unlawful, abusive, or high-risk manner.

12. Confidentiality and Platform Protection

Lead GooRoo’s technology, workflows, configurations, vendor relationships, pricing structures, documentation, data processing methods, matching logic, technical architecture, and service operations are confidential and proprietary.

The client may not copy, disclose, reverse engineer, reproduce, benchmark, share, or use Lead GooRoo’s confidential or proprietary information except as necessary to receive the service under these Terms.

The client must protect any non-public materials, credentials, reports, system access, delivery links, files, documentation, or communications provided by Lead GooRoo.

These confidentiality and platform protection obligations survive cancellation, termination, expiration, or non-renewal of service.

13. Data Handling and Retention

Lead GooRoo may receive, process, store, transmit, or make available data necessary to provide the service. This may include website interaction signals, lead records, account-level information, output files, technical logs, billing information, and onboarding details.

Lead GooRoo will use commercially reasonable efforts to handle client data in a responsible manner and to limit access to personnel, contractors, vendors, systems, or service providers that reasonably require access to provide, maintain, support, bill, secure, improve, or administer the service.

Data retention periods may vary based on service configuration, delivery method, vendor requirements, billing needs, legal obligations, operational requirements, or account status. Lead GooRoo may delete, archive, anonymize, or retain data as reasonably necessary for business, legal, compliance, security, support, or operational purposes.

The client is responsible for downloading, storing, securing, and managing any delivered output it wishes to retain.

14. Service Changes and Reserved Rights

Lead GooRoo may modify, update, enhance, pause, discontinue, or replace any portion of the service, including features, delivery methods, pricing, vendors, data sources, technical workflows, reporting formats, or available integrations.

Lead GooRoo may make changes when needed for compliance, security, vendor requirements, platform limitations, operational improvements, technical maintenance, product development, or business reasons.

Where practical, Lead GooRoo will provide reasonable notice of material service changes that affect active client accounts. However, Lead GooRoo may make immediate changes when necessary to address legal, security, vendor, platform, fraud, abuse, or operational concerns.

15. Cancellation, Pause, and Termination

The client may request cancellation or pause of service according to the applicable order terms or written agreement.

Unless otherwise stated in writing, cancellation or pause requests must be submitted before the next billing activity to avoid additional charges. A request to cancel or pause does not automatically waive unpaid fees, usage-based charges, prior balances, or charges already incurred.

Lead GooRoo may pause, suspend, or terminate service if:

• Payment fails or remains unpaid.

• The client violates these Terms.

• The client uses the service in a prohibited, unlawful, abusive, or high-risk manner.

• Required technical access, consent, authorization, or cooperation is unavailable.

• A third-party vendor, platform, website, or system prevents continued service.

• Continued service would create legal, compliance, security, operational, or reputational risk.

Upon cancellation or termination, Lead GooRoo may deactivate pixels, stop processing data, suspend delivery, revoke access, and close the client’s account.

16. Refunds, Credits, and Disputes

Fees are generally non-refundable unless Lead GooRoo agrees otherwise in writing or applicable law requires a refund.

Usage-based charges for leads already delivered, processed, made available, or otherwise counted are payable even if the client later chooses not to use those records.

Billing disputes must be submitted in writing within 15 days after the relevant charge. The client must identify the disputed amount, the reason for dispute, and any supporting information.

Lead GooRoo may, in its discretion, issue a credit, adjustment, replacement file, billing correction, or other remedy if it determines that an error occurred. Credits are not guaranteed and do not create an obligation to provide future credits.

17. Third-Party Platforms and Client Systems

The Lead GooRoo service may rely on or interact with third-party platforms, vendors, data providers, browsers, tag managers, analytics tools, CRMs, cloud storage providers, payment processors, hosting providers, websites, or other systems.

Lead GooRoo does not control third-party systems and is not responsible for their availability, performance, policies, pricing, data quality, outages, restrictions, errors, security practices, or changes.

The client is responsible for maintaining its own systems, website, CRM, billing information, user permissions, third-party accounts, and integration access.

If a third-party platform changes its rules, access, technology, API, permissions, pricing, or data availability, Lead GooRoo may modify, limit, pause, or discontinue affected portions of the service.

18. Disclaimers

Lead GooRoo provides the service on an “as is” and “as available” basis, except as expressly stated in a written agreement.

Lead GooRoo disclaims all warranties not expressly stated, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, uninterrupted operation, data availability, match quality, lead quality, and business results.

The client understands that lead intelligence, data enrichment, visitor matching, and marketing technology services involve inherent uncertainty and depend on changing technical, legal, vendor, market, and data conditions.

19. Limitation of Liability

To the fullest extent permitted by law, Lead GooRoo will not be liable for indirect, incidental, special, consequential, exemplary, punitive, or lost-profit damages, including lost revenue, lost business, lost goodwill, lost data, lost opportunities, or costs of substitute services.

To the fullest extent permitted by law, Lead GooRoo’s total liability for any claim arising out of or relating to the service will not exceed the amount paid by the client to Lead GooRoo for the service during the three months immediately preceding the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to a particular client.

20. Indemnification

The client agrees to defend, indemnify, and hold harmless Lead GooRoo, its owners, officers, employees, contractors, vendors, service providers, affiliates, and representatives from and against any claims, damages, losses, liabilities, penalties, costs, and expenses, including reasonable attorneys’ fees, arising from or related to:

• The client’s use of the service.

• The client’s website, privacy notices, cookie practices, consent practices, marketing, outreach, CRM use, advertising, or sales activity.

• The client’s violation of these Terms.

• The client’s violation of applicable law.

• The client’s unauthorized or improper use of Lead GooRoo output.

• The client’s failure to maintain required notices, permissions, consents, opt-outs, or legal compliance controls.

• Claims involving client-provided data, systems, instructions, or materials.

21. Order of Precedence

If there is a conflict between these Terms and a signed written agreement, order form, statement of work, insertion order, or other Lead GooRoo-approved ordering document, the more specific written ordering document will control for that specific conflict.

These Terms remain in effect for all issues not directly modified by the applicable written ordering document.

22. Governing Law

Unless otherwise stated in a signed written agreement, these Terms are governed by the laws of the State of California, without regard to conflict-of-law principles.

The parties agree to work in good faith to resolve any dispute informally before initiating formal legal proceedings, unless immediate action is necessary to prevent misuse of confidential information, unauthorized use of the platform, nonpayment, data misuse, security risk, or other urgent harm.

23. Acceptance

By purchasing, activating, accessing, using, approving, or continuing to receive Lead GooRoo services, the client accepts these Terms.

Acceptance may occur through an online checkout, signed order, written approval, onboarding submission, payment authorization, email approval, pixel activation, continued use of the service, or other action indicating approval of the service.

24. Client Acknowledgment

The client acknowledges and agrees that:

• Lead GooRoo is a business lead intelligence and marketing support service.

• Match results, lead volume, data availability, and business outcomes are not guaranteed.

• The client is responsible for its own legal compliance, privacy disclosures, consent practices, outreach activity, and use of delivered data.

• The client has authority to approve use of Lead GooRoo on the applicable website or digital property.

• The client will use Lead GooRoo output only for lawful, permitted business purposes.

• The client will not copy, reverse engineer, disclose, or misuse Lead GooRoo’s confidential platform, workflows, or proprietary information.

By completing your purchase, you acknowledge that you have read, understood, and agree to the Lead GooRoo Client Terms of Service. Your subscription, billing, renewal, cancellation, privacy, and service delivery terms are governed by these Terms.

25. Contact

Questions regarding these Terms, billing, service setup, cancellation, privacy coordination, or account support may be directed to Lead GooRoo through the contact method provided on the Lead GooRoo website or in the client’s onboarding materials.